In a busy marketplace, first impressions matter, and often, your sign is the very first impression your business makes. Whether it’s a storefront sign, vehicle wrap, monument sign, or a simple vinyl decal on your door, custom signage is one of the most effective ways to stand out, attract customers, and build long-term brand recognition.
At Dimension Graphics in Grand Rapids, we’ve been helping businesses make their mark since 1969. Here’s what you need to know about using custom signs to truly set your business apart.
1. Start with a Strong Brand Identity
Before you even pick materials or colors, it’s important to ask:
What do you want people to feel when they see your sign?
Your logo, fonts, colors, and even the shape of your sign should reflect your brand personality—whether that’s sleek and professional, warm and welcoming, or bold and cutting-edge.
A great sign doesn’t just say who you are. It visually communicates your business values.
Pro tip: A custom sign design should be consistent with your other marketing (website, social media, print materials) for instant recognition.
2. Choose the Right Type of Sign
Not all signs are created equal—and depending on your location, industry, and goals, certain styles may be better suited for your business:
Monument Signs: Perfect for entrances, business parks, and schools—monument signs give a strong, permanent presence.
Channel Letters & Dimensional Signs: Bold, professional, and ideal for high-visibility storefronts.
Pylon Signs: Great for roadside visibility, especially on high-traffic roads.
Vehicle Graphics: A rolling billboard that markets your business wherever you go.
Window Vinyl & Door Graphics: Affordable, clean, and perfect for walk-in traffic or hours of operation.
Not sure what’s best?
At Dimension Graphics, we’ll walk you through all the options.
3. Invest in Quality Materials
Your sign reflects your business. A peeling, faded, or poorly lit sign can send the wrong message.
We only use high-performance materials that stand up to Michigan’s weather, including UV-resistant inks, durable substrates, and top-grade vinyl for decals. Investing in quality materials up front ensures your sign keeps looking great for years to come.
4. Think About Visibility
You could have the best-looking sign in town—but if people can’t see it, it’s not doing its job.
Some tips for maximum visibility:
Lighting: Consider LED illumination or backlit signs for nighttime visibility.
Contrast: Make sure your text stands out from the background.
Size: Your sign should be large enough to be seen from a distance—especially if you’re near a busy road or parking lot.
Placement: A well-placed sign draws attention without being overwhelming or cluttered.
We’ll help you take measurements, evaluate your space, and ensure your sign stands out from every angle.
5. Add a Unique Touch
Want to take it to the next level? Add a custom feature that really makes your sign memorable:
Custom shapes or routed edges
Dimensional lettering
Integrated lighting
Branded colors that pop
Creative vehicle graphics that turn heads
These finishing touches create brand recall, which is key to long-term business growth.
6. Stay Consistent Across All Platforms
Once you invest in a great sign, carry that same energy across your trucks, uniforms, business cards, and social media. Your signage is a cornerstone of your branding—it should feel cohesive wherever people see you.
And remember: custom doesn’t mean complicated. With the right team behind you, the sign process can be smooth, fast, and even fun.
Ready to Make Your Business Stand Out?
If you’re looking to turn heads and make a lasting impression, we’d love to help.
From small vinyl decals to large monument signs, Dimension Graphics has been serving West Michigan businesses for over 50 years.
📞 Call us at 616-245-1447
🌐 Visit dimensiongraphics.com
📍Located right on the corner of Burton & Eastern in Grand Rapids
Let’s create something bold, professional, and 100% you